Now accepting waitlist signups

Your family's products changed their recipe. We'll tell you.

You already check EWG before you buy. But what happens after you buy — when a brand quietly swaps ingredients, cuts corners after an acquisition, reformulates your baby's formula, or gets hit with an FDA recall?

MyPureLabel watches every product in your household and alerts you the moment anything changes — including recalls matched to your exact products before you see it on the news.

✓ You're on the list! We'll be in touch soon.
No spam. No ads. Just an alert when we launch.
🔔
🚨 Recall Alert
NutriStart Formula — FDA Recall
Lot #XY2026 matches your watchlist. Stop use immediately.
Your Household · 12 products · illustrative demo
🍼
NutriStart Infant Formula
Baby Formula · Watching
94
☀️
Meadowkind Kids Sunscreen
SPF 40 · Kids
91
💊
TerraBloom Kids
Probiotics · Changed ⚠
61
🧴
Cloudsoft Baby Wash
Skincare · Verified
78
🏢 MyPureLabel · Corp Alert
Acquisition Warning
Honeyleaf Naturals parent acquired. Reformulation risk flagged for 3 of your watched products.
100% independent — zero brand sponsorships
Real-time monitoring, not manual rechecks
Recall alerts matched to your exact products
Baby & kids products are our priority
No ads. Ever.
The Problem

EWG tells you if a product is safe today.
Nobody tells you when it changes.

🍼
Baby formula can be reformulated without any public announcement
Brands are not required to notify parents when they change ingredients. After the Abbott recall shook every parent's confidence, millions realized they had zero visibility into what's actually in their baby's food — and when it changes.
🏢
When a corporation buys a brand you love, the formula almost always follows
It often starts with cost-cutting and cheaper suppliers. Burt's Bees was acquired by Clorox. Tom's of Maine by Colgate. Garden of Life by Nestlé. Acquisitions like these are public record — but nobody connects them to the products in your home, and consumers rarely hear about what changes afterward.
☀️
Kids sunscreen on EWG's Hall of Shame changes every year — do you know which ones?
EWG's annual sunscreen report causes panic every spring — but it's only updated once a year. Brands can change their formula in October and you won't know until the following May when you're already at the beach.
🚨
Product recalls hit the news days after parents have already been using the item
The Abbott formula recall of 2022 left millions of parents completely blindsided. The recall was public — but there was no way to connect it to the specific products in your home. Parents found out from the news, not from a warning.
😩
Manually rechecking everything is exhausting and nobody actually does it consistently
You checked EWG before you bought it. But that was 8 months ago. Has the formula changed since? Did that brand get acquired? Is there a new batch with different sourcing? Nobody has time to recheck everything manually. Until now.
What MyPureLabel Monitors

Every product your
family uses. Watched.

Priority 🍼
Baby & Infant
  • Formula (all major brands)
  • Baby food & pouches
  • Infant vitamins & drops
  • Baby wash & lotion
  • Diaper cream
Priority 👧
Kids Products
  • Sunscreen SPF products
  • Kids vitamins & gummies
  • Kids snacks & food
  • Toothpaste & oral care
  • Shampoo & body wash
💊
Supplements
  • Vitamins & minerals
  • Protein powders
  • Probiotics
  • Prenatal vitamins
  • Omega & fish oils
🧴
Personal Care
  • Skincare & moisturizers
  • Makeup & cosmetics
  • Sunscreen (adult)
  • Hair care products
  • Deodorant
🏢
Corporate Watch
  • M&A acquisition alerts
  • Private equity buyouts
  • Reformulation risk scoring
  • Supplier change detection
  • Historical change log
New 🚨
Recall Alerts
  • FDA recall monitoring 24/7
  • CPSC consumer product recalls
  • USDA food safety alerts
  • Matched to YOUR watchlist only
  • Instant notification — not days later
🥫
Food & Grocery
  • Pantry staples
  • Snack foods
  • Condiments & sauces
  • Drinks & juices
  • Coming soon
How It Works

Set it once.
We watch forever.

01
Scan or search any product
Use your phone camera to scan a barcode or search by name. Add anything your family uses to your household watchlist in seconds.
02
We score every ingredient
Each ingredient rated for safety, sourcing, and bioavailability. Clear, jargon-free explanations — not just a number.
03
Continuous monitoring begins
Our systems check product labels, retailer listings, and corporate filings daily. You go about your life. We do the watching.
04
Instant alert when anything changes
Push notification or email the moment a formula changes or an acquisition happens — with plain-English explanation and safer alternatives.
What Alerts Look Like

The kind of thing
you'd want to know.

Illustrative examples with fictional products — not real alerts.

⚠ Formula Changed · Baby
LittleOak Infant Formula
Infant Formula · Stage 1
Corn syrup solids moved to #2 ingredient — previously #4. Sugar content has effectively increased. Previous formula had lactose as primary carbohydrate. Safer alternatives available.
Detected · 3 days ago
🚨 Recall Alert · Baby Formula
NutriStart Infant Formula
Lot #XY2026 · Helios Nutrition
FDA Class I Recall — this matches a product on your watchlist. Potential contamination detected. Stop use immediately. Full guidance and safe alternatives inside.
FDA filing matched · 2 hours ago
🏢 Acquisition Alert · Kids
SproutVites Kids Vitamins
Acquired by Veridian Consumer Health
Reformulation risk: Elevated. Acquisitions are a common trigger for formula changes, so we've increased monitoring frequency to daily. No ingredient changes detected yet.
Acquisition filed · 2 weeks ago
✓ Verified Clean · Sunscreen
Meadowkind Baby Sunscreen
SPF 40 · Mineral · Kids
Formula verified unchanged for 26 consecutive months. Zinc oxide sourced from same supplier since 2021. One of only 3 baby sunscreens to hold a clean record this long.
Last verified · Today
Simple Pricing

Less than a coffee.
Peace of mind for your whole family.

⭐ Founding Member Rate — Limited Spots
$3.99 / month
Or $29/year — locked in forever for founding members
  • ✓ Unlimited products in your household watchlist
  • ✓ Baby, kids, supplements & personal care monitoring
  • ✓ Instant push & email alerts on formula changes
  • ✓ 🚨 FDA, CPSC & USDA recall alerts matched to YOUR products
  • ✓ Corporate acquisition early warning system
  • ✓ Full ingredient scoring & safety breakdown
  • ✓ Safer alternative suggestions when something changes
  • ✓ Barcode scanner — works in-store before you buy
  • ✓ Price locked forever — never increases for you
No credit card. No commitment. Just first access when we launch.

Your family's products are
changing. Know first.

Join the waitlist today. Founding members get lifetime pricing locked in — and you'll be first to know the moment we launch.

✓ You're on the list! We'll be in touch soon.
No spam. No credit card. Just early access.